Hayri and Orhan run a struggling music label called Umut Müzik. Deep in debt after a series of failed artists, they pin their hopes on Ferhat Can, a talented singer from the Turkish diaspora in Germany. Ferhat arrives in Istanbul, full of dreams, and falls in love with a model named Melek after seeing her on a billboard.
Despite recording his music, the producers can't afford to release it. They try to get him on a talk show, but he’s replaced by a more famous singer. Ferhat crashes the show and impresses viewers, including Firuze, a mysterious woman who promises to help him become a star.
However, Firuze disappears, and it’s revealed she suffers from mental illness. The producers, desperate, accept a wedding gig from their creditor, which turns chaotic. After a series of misadventures, including a failed suicide pact, the characters find hope again and decide to start anew